NuVal

NuVal

Trade-up for better nutrition

The NuVal® Nutritional Scoring System helps you cut through confusing nutrition information so you can make decisions about food quickly and easily – and feel good about your choices. NuVal is a tool you can easily use while shopping. For your convenience, the majority of our departments at Marketplace Foods use NuVal scores to help you find a simple, easy way to discover the most nutritious foods on our shelves.


Overview

NuVal Should you buy wheat or oatmeal bread? Are pretzels more nutritious than tortilla chips? These are the decisions that NuVal scores can help you make – in seconds – as you're walking down your Marketplace Foods aisles. The NuVal System provides comprehensive nutritional information in one simple number between 1 and 100. The higher the score, the higher the overall nutrition.

Scores

NuVal Scores NuVal scores can be found on items from produce to pasta, from granola bars to greens. See our examples of Nuval in action below. Thousands more scores are on Marketplace Foods shelves!

How it Works

Some examples of NuVal in action

Fruit

Old Orchard Apple Juice
Old Orchard's Apple Juice
Food Club Unsweetened Applesauce
Food Club Unsweetened Applesauce
Fresh Apple
Fresh Apple

As the item becomes more processed the sugars become more concentrated and nutrients are lost, especially fiber; that is why eating the whole fruit is the most nutritious option.

How Are Scores Calculated?

How Are Scores Calculated? Each nutrient is weighted depending on how significantly that specific nutrient impacts the average American diet. For example, as Americans, our diets tend to lack fiber, so if a food item has fiber, that score is going to increase more quickly than if it has Vitamin A, as most Americans get enough Vitamin A.

F.A.Q.

Q: What is NuVal?

A: The NuVal® Nutritional Scoring System is a food scoring system that allows you to see – at a glance – the nutritional value of the food you buy. NuVal ranks all foods on a scale of 1 to 100; the higher the score, the higher the nutrition. NuVal is a tool you can easily use while shopping at Marketplace Foods to make more nutritious food choices.

NuVal 2.0 Algorithm Changes

Nuval 2.0 According to the Dietary Guidelines for Americans 2010: “A healthy eating pattern limits intake of sodium, solid fats, added sugars, and refined grains and emphasizes nutrient-dense foods and beverages—vegetables, fruits, whole grains, fat-free or low-fat milk and milk products, seafood, lean meats and poultry, eggs, beans and peas, and nuts and seeds.”

Many of the changes made to the algorithm were done to further reinforce this message within the NuVal Scores.

Play the Game

Nutrition by Numbers

Want to test your Nutrition Knowledge?
Play our Nutrition by the Numbers game!